Purpose
To create effective English copy for various marketing and advertising projects that align with brand strategy and client objectives.
Primary Responsibilities
- Content Creation: Write engaging copy for digital and print media, including ads, social media, and websites.
- Brand Alignment: Ensure all copy reflects the brand’s tone of voice and messaging guidelines.
- Collaboration: Work closely with designers, strategists, and account managers to develop cohesive content.
- Revisions and Edits: Revise and edit copy based on feedback from clients and team members.
- Content Research: Conduct research to understand the target audience and industry trends.
- Project Management: Manage multiple writing projects, ensuring deadlines and quality standards are met.
- Presentation: Present copy concepts to clients and internal teams as needed.
Other Responsibilities
- SEO Optimization: Incorporate SEO best practices into digital content.
- Client Communication: Participate in client meetings to clarify content requirements.
- Content Proofreading: Review content for errors and inconsistencies.
- Content Strategy Support: Assist in developing strategies that align with client goals.
- Content Adaptation: Adapt copy for various platforms and formats as required.
Skills & Knowledge
- Copywriting Proficiency: Strong writing skills to craft clear, persuasive copy.
- Creative Thinking: Ability to generate innovative ideas for campaigns.
- Brand Voice Adaptation: Skilled in matching writing style to different brand voices.
- SEO Knowledge: Understanding of SEO principles for digital content.
- Attention to Detail: Meticulous proofreading to ensure content quality.
- Time Management: Capable of managing multiple projects and meeting deadlines.
- Collaboration Skills: Effective in working with creative teams and clients.
Experience
- Years Required: 2-3 years in relevant fields.
Education
- Minimum: Bachelor’s degree in English, Communications, Journalism, or a related field preferred.