Purpose:
To conceptualize and create innovative solutions that effectively convey the strategic objectives of assigned projects, ensuring all creative outputs align with the brand's vision and market dynamics.
Primary Responsibilities:
- Graphic Development: Lead the graphic development process for assigned products, ensuring high-quality and creative outputs.
- Concept Collaboration: Collaborate with Copywriters to develop compelling creative concepts and executions for assigned products.
- Market Understanding: Maintain a thorough understanding of the market dynamics related to assigned products to inform relevant creative solutions.
- Project Coordination: Work with account executives to plan, schedule, and monitor all creative projects, ensuring timely and efficient completion.
- Time & Cost Estimation: Provide accurate estimates for time and costs associated with creative tasks, helping to manage resources and budgets effectively.
- Quality Assurance: Conduct quality checks and approve work at various stages of the creative process to uphold high standards.
- Creative Director Support: Assist the Associate Creative Director with various tasks, contributing to the overall success of the creative team.
Other Responsibilities:
- Client Advisory: Offer technical visual recommendations to clients and address any related issues to ensure their needs are met.
- Meeting Facilitation: Facilitate input and creative meetings to gather insights and align on project goals and creative direction.
- Client Presentations: Assist in presenting creative concepts and executions to clients through sketches and other visual aids.
- Staff Development: Provide direction and mentorship to designers and Art Directors, supporting their professional growth.
- Education & Training: Contribute to the ongoing education and training of designers to enhance their skills and keep them updated on industry trends.
Skills & Knowledge:
- Graphic Design: Expertise in designing visual content for various media, with a focus on aesthetics and balance.
- Composition Techniques: Mastery in arranging visual elements using design principles such as balance, contrast, and alignment.
- Photo-Retouching: Skilled in editing and enhancing photographs to meet project goals.
- Color Theory: Understanding of color interactions and ability to create visually appealing palettes.
- Typography: Proficiency in selecting and using fonts effectively, with knowledge of typographic terms.
- Perspective: Ability to create depth and three-dimensionality in designs.
- Page Composition: Skill in organizing text and images to create clear, engaging layouts.
- Print Production: Understanding of processes involved in producing printed materials.
- Photography: Ability to plan and execute photo shoots aligned with project objectives.
- Videography: Skills in planning, shooting, and editing video content.
- Creative Direction: Leading creative teams in developing concepts that align with client goals and brand identity.
- Quality Assurance: Ensuring visual materials meet quality standards and project specifications.
- Project Management: Managing timelines and budgets to deliver projects on time, coordinating with cross-functional teams.
- Problem-Solving: Ability to identify and resolve creative challenges with innovative solutions.
- Team Leadership: Leading and mentoring a team of designers, fostering collaboration and growth.
- Computer Proficiency: Expertise in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Experience:
- Years of Experience: 5+ years in a relevant field.
- Industry Niche: Advertising, Marketing Communications, Digital Marketing, Brand Development, Creative Agencies.
- Education: Associate Degree or Bachelor's Degree in a related field.