Purpose
To manage client accounts effectively, develop and execute PR strategies, and ensure the successful delivery of PR campaigns, enhancing client satisfaction and driving impactful results.
Primary Responsibilities
- Client Coordination: Serve as the primary point of contact for clients, managing day-to-day operations of their accounts.
- Strategic Execution: Develop and execute PR strategies and campaigns that align with client objectives and enhance their public image.
- Team Collaboration: Coordinate with internal teams, including creative, digital, and strategic departments, to ensure timely delivery of PR materials and campaigns.
- Content Creation: Draft and edit high-quality press releases, media pitches, articles, and other PR content.
- Media Relations: Build and maintain strong relationships with media contacts to secure coverage in relevant outlets.
- Performance Tracking: Monitor media coverage and prepare detailed reports for clients, highlighting key insights and areas for improvement.
- Event Management: Assist in planning and executing PR events, press conferences, and media tours.
- Industry Awareness: Stay updated on industry trends, news, and competitive activities to inform PR strategies.
Other Responsibilities
- Client Communication: Regularly update clients on the status of their PR campaigns and address any concerns.
- Budget Management: Assist in managing client account budgets, ensuring cost-effective execution of PR activities.
- Proposal Development: Contribute to creating proposals and presentations for new business opportunities.
- Crisis Management: Support in handling PR crises by providing timely and effective responses to protect the client's reputation.
- Knowledge Sharing: Share insights and best practices with the team to foster continuous improvement and innovation.
- Training and Development: Participate in training sessions to enhance skills and stay current with industry trends.
- Client Feedback: Gather and analyze client feedback to improve service delivery and satisfaction.
Skills & Knowledge
- Media Relations: Strong understanding of media relations and the ability to secure coverage in relevant outlets.
- Communications Skills: Excellent written and verbal skills for crafting and delivering clear messages.
- Project Management: Strong organizational and project management skills to handle multiple tasks and meet deadlines.
- Client Management: Ability to build and maintain strong relationships with clients, ensuring their needs are met.
- Detail-Oriented: High attention to detail in all aspects of work, from content creation to reporting.
- Industry Knowledge: Up-to-date on industry trends and competitive activities to inform strategies.
- Team Collaboration: Ability to work effectively with internal teams to coordinate and execute campaigns.
- Problem-Solving Skills: Proactive approach to addressing challenges and finding effective solutions.
- Adaptability: Flexibility to adjust to changing client needs and industry dynamics.
Experience
- Years of Experience: 3 years.
- Industry Niche: Public Relations, Communications, Marketing, Media Relations, Corporate Communications.
- Education: Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.