Purpose:
To support the account management team in developing and executing innovative strategies that align with client objectives, leading insights and research initiatives, and ensuring the delivery of high-quality account planning that drives brand success.
Primary Responsibilities:
- Strategic Development: Assist in formulating and executing account strategies aligned with client goals and brand vision.
- Team Collaboration: Work closely with account managers, creatives, and other teams to ensure cohesive planning and execution of campaigns.
- Consumer Insights: Conduct research and analysis to understand consumer behavior, market trends, and competitive landscape to inform strategic recommendations.
- Project Oversight: Oversee the account planning process from research to execution, ensuring adherence to timelines and quality standards.
- Client Interaction: Engage with clients to understand their needs and effectively present strategic insights and recommendations.
- Cross-Functional Collaboration: Coordinate with creative and media teams to ensure strategies are effectively executed across all channels.
- Plan Review: Review and approve account plans and strategies, ensuring they meet required standards and client expectations.
- Trends Monitoring: Stay updated with industry trends and incorporate new insights into account planning processes.
- Budget Management: Assist in managing account budgets and resources efficiently.
Other Responsibilities:
- Process Improvement: Identify opportunities for enhancing account planning processes and workflows.
- Training and Development: Provide guidance and training to junior account planners and new team members.
- Client Presentation Preparation: Assist in preparing and presenting account plans and strategies to clients.
- Feedback Integration: Incorporate client and team feedback into account plans to enhance overall effectiveness.
- Quality Assurance: Ensure all account planning outputs meet the highest standards of quality and strategic insight.
Skills & Knowledge:
- Strategic Thinking: Ability to develop and guide account strategies that align with client objectives and brand identity.
- Collaboration and Team Management: Experience in working collaboratively with various teams, fostering a positive and productive work environment.
- Analytical Skills: Expertise in analyzing data and market trends to inform strategic planning and decision-making.
- Client Communication: Strong ability to communicate effectively with clients, understanding their needs and building strong relationships.
- Project Management: Proficiency in overseeing the planning and execution of account strategies within budget and timeline constraints.
- Industry Awareness: Informed about current trends and developments in the marketing and advertising industry, using insights to inspire strategic approaches.
- Technical Proficiency: Familiarity with research tools and software relevant to account planning and analysis.
- Problem-Solving Abilities: Capable of identifying challenges and developing effective solutions to ensure successful project outcomes.
- Presentation Skills: Expertise in delivering engaging presentations to clients and stakeholders, clearly articulating strategic insights and recommendations.
Experience:
- Years of Experience: 3-7 years in account planning or related fields.
- Industry Niche: Advertising Agencies, Marketing Communications, Brand Development, Research and Insights.
- Education: Bachelor's or Master's Degree in Marketing, Business, Communications, or a related field.