Purpose of the Job
To lead client accounts, ensuring successful project delivery and alignment with client goals while fostering strong relationships and driving business growth.
Primary Responsibilities
- Client Relationship Management: Build and maintain strong client relationships.
- Strategic Account Planning: Develop and execute strategic plans for each account.
- Campaign Management: Oversee advertising campaign planning and execution.
- Team Coordination: Collaborate with creative and production teams for seamless project execution.
- Budget Management: Manage client budgets effectively.
- Client Presentations: Prepare and deliver impactful presentations.
- Market Research: Conduct research to inform strategies.
- Performance Reporting: Monitor and report on campaign performance.
- New Business Development: Identify opportunities for growth with existing and new clients.
- Problem Resolution: Address client issues promptly.
Other Responsibilities
- Project Oversight: Ensure projects align with client objectives.
- Cross-Department Collaboration: Work with various departments for cohesive strategy execution.
- Client Feedback Integration: Use client feedback to enhance projects.
- Contract Negotiation: Negotiate terms with clients.
- Quality Assurance: Ensure high-quality deliverables.
- Training and Mentoring: Support junior staff development.
- Industry Trends Monitoring: Stay updated on industry trends.
- Crisis Management: Resolve issues during project execution.
- Client Retention Strategies: Develop strategies to retain clients.
- Internal Reporting: Provide updates to senior management.
Skills & Knowledge
- Strong client relationship management and strategic planning skills.
- Proficient in project management and budget management.
- Excellent communication, negotiation, and presentation skills.
- Creative problem-solving abilities and technical proficiency.
- Knowledge of market research and client needs analysis.
Experience
- Minimum of 5+ years in relevant fields such as marketing, advertising, or account management.
Education
- Bachelor’s Degree in Marketing, Business, or a related field (MBA preferred).
- Certifications in project or account management; ongoing education in digital marketing or strategy is advantageous.