Purpose
Responsible for developing and implementing SEO strategies to enhance website visibility, improve search engine rankings, and drive organic traffic.
Primary Responsibilities
- Develop and Implement SEO Strategies: Create and execute strategies aimed at improving search engine rankings and increasing website visibility.
- Conduct Keyword Research and Analysis: Identify and analyze relevant keywords to optimize website content.
- Optimize Website Content: Improve on-page elements such as content, meta tags, and headers.
- Monitor SEO Performance: Track and analyze metrics using tools like Google Analytics and SEMrush.
- Stay Updated on SEO Trends: Keep informed about developments in SEO and algorithms.
Other Responsibilities
- Collaborate with Content Team: Ensure content aligns with SEO goals.
- Conduct Competitor Analysis: Identify strengths, weaknesses, and opportunities.
- Generate SEO Reports: Create detailed reports on performance metrics.
- Implement Link Building Strategies: Acquire high-quality backlinks.
- Assist with Technical SEO: Address issues like site speed and mobile optimization.
Skills & Knowledge
- SEO Techniques: Proficient in on-page and off-page techniques.
- Analytical Skills: Analyze SEO data and performance metrics.
- Technical SEO: Knowledge of aspects like site speed.
- Content Optimization: Experience in optimizing content for SEO.
- Competitor Analysis: Assess competitors’ strategies.
- Communication Skills: Strong verbal and written skills.
- Adaptability: Adjust to evolving trends and algorithms.
- Attention to Detail: Ensure accuracy in implementation.
Experience
- Years of Experience: 2 years.
- Industry Niche: Digital Marketing, SEO, E-commerce, Web Analytics.
- Education: Bachelor’s degree in a relevant field.