Purpose
To drive digital marketing efforts through data analysis and strategic insights, contributing to the success of our products.
Primary Responsibilities
- Market Research and Benchmarking: Conduct comprehensive market research to identify industry trends, competitor analysis, and emerging opportunities.
- SEO Strategy: Develop and implement effective SEO strategies to enhance organic search visibility and increase website traffic.
- Traffic Analysis and Reporting: Utilize analytics tools to track website performance, monitor key metrics, and generate insightful reports.
- Product Testing: Assist in testing and optimizing digital products to improve user experience and drive conversions.
- Collaboration: Work closely with the creative and design team to integrate marketing strategies with product development.
Other Responsibilities
- Stay Updated on Digital Trends: Keep current with digital marketing trends and techniques to inspire innovative strategies.
- Cross-Department Collaboration: Engage with various teams to ensure alignment of marketing efforts with overall business goals.
- Assist with Campaign Development: Support the creation of marketing campaigns and promotional materials.
- Participate in Strategy Meetings: Contribute ideas and insights during planning sessions.
- Support the Marketing Team: Assist with tasks like preparing reports and presentations for stakeholders.
Skills & Knowledge
- Analytical Skills: Strong ability to analyze data and draw actionable insights.
- SEO Proficiency: Expertise in SEO techniques and tools.
- Web Analytics Experience: Familiarity with analytics tools (e.g., Google Analytics).
- Digital Marketing Knowledge: Solid understanding of digital marketing principles and strategies.
- Communication Skills: Strong ability to communicate findings and collaborate effectively.
- Passion for Digital Marketing: Enthusiasm for staying updated with industry trends.
- Attention to Detail: Meticulous in ensuring data accuracy and quality.
- Problem-Solving Skills: Ability to develop creative solutions to marketing challenges.
Experience
- Years Required: Minimum of 2 years in digital marketing or related fields.
Education
- Minimum: Bachelor’s Degree in Marketing, Business, or a related field; certifications in digital marketing are a plus.